Real estate office · Warsaw
Home Point Nieruchomości
Marketing for a real estate office, built from scratch and single-handed: from flyers and catalogues to social media, where one Reel found a buyer.
(01)Context
A real estate office in Warsaw's Praga district.
(02)Goal
- Building the brand's image from scratch
- Supporting sales of the office's listings
(03)My role
I started with empty profiles and a budget that barely covered a test. What worked best was a Reel I wrote, filmed and edited myself. With Meta Ads, the first campaign showed what needed fixing, and the second reached more than four times as many people.
- All marketing, single-handed: strategy and content plans
- Content: photos and video, on camera, editing
- Print materials: flyers, banners, catalogues
- Meta Ads and coordinating the office's listings
(04)Results
- 4social media channels built from scratch
- PLN 0ad spend on the Reel that found a buyer
- 4×+the reach in the second Meta Ads campaign
Campaign 1
- Budget
- PLN 80
- Duration
- 2 days
- Reach
- 1,752
- Contacts
- 6 contacts
- Format
- Messenger
Campaign 2
- Budget
- PLN 100
- Duration
- 3 days
- Reach
- 7,954
- Contacts
- 6 contacts from the target location
- Format
- Lead Ads (FB, IG, Marketplace)
(05)Takeaways
A small business doesn't need a big budget to sell on social media. It needs a recognisable face, a concrete offer and consistency.