E-commerce brand · via the agency Aspired.
DeLaMark
The project I'm proudest of. It shows most fully how I run influencer marketing when every week counts.
(01)Context
DeLaMark, a Ukrainian-British eco household and cosmetics brand, was entering the Polish market. The project was externally funded, so from the start it had a fixed schedule and KPIs agreed in advance.
(02)Goal
- Launching the brand in the Polish market
- Building an ambassador base from scratch
- Supporting sales
(03)My role
The campaign grew step by step. New creators joined every week, so research, conversations and paperwork ran in parallel throughout the project. To the creators I was the person they talked to day to day, and every week the team got a report from me on where we stood.
- Research: weekly, 100+ creators in total (Instagram, TikTok, YouTube) matched to the brand's DNA
- Creator relations: first contact and day-to-day communication (email, the brand's Instagram)
- Briefing: briefs for creators and for the brand's own posts, feedback and sign-off on content
- Paperwork: contract and annex templates, invoices, discount codes, PR packages
- Publishing calendar: creators' posts aligned with the brand's social media
- Reporting: weekly progress reports and meetings
(04)Results
- 16collaborations: 10 barter with micro-influencers, 6 paid with macro-influencers
- ~20%sales growth
- 100+creators researched
Every KPI met within the project schedule.
(05)Takeaways
This project showed me that the creative is only half of influencer marketing. The other half is contracts, deadlines and conversations the audience never sees, and without which the campaign would never have launched.