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Influencer marketing

When DeLaMark entered Poland, I went through over a hundred creators and set up 16 collaborations, each on different terms and with a different budget. I looked at who actually watches each creator and how their audience responds to their recommendations. A pretty feed came last.

Every creator got a brief clear enough that they never had to call me with questions, and a place in one shared calendar. The discount codes from their posts lifted the brand's sales by 20%.

16collaborations in one campaign for DeLaMark

Scope

Creator research · Negotiation and contracts · Briefs and moodboards · Content sign-off · Reports

Tools

Instagram · TikTok · YouTube · Excel · Notion